Nestled in the heart of SoHo, Lure Fishbar combines John McDonald’s signature hospitality with a sleek, yacht-inspired setting that evokes the glamour of a classic ocean liner — polished wood, leather booths, and soft nautical lighting set the scene for refined, coastal dining.

Our menu celebrates the best of land and sea, featuring an acclaimed raw bar, inventive sushi, and expertly executed seafood classics. Signature dishes range from East and West Coast oysters and hamachi sashimi to lobster rolls, seared yellowtail, and dry-aged steaks. A rotating selection of seasonal specials keeps the experience fresh with every visit.

Complementing the cuisine is a standout wine list showcasing global vintages, alongside an elegant cocktail program and a deep collection of rare spirits — including vintage rums, small-batch bourbons, and artisanal mezcals.

Open daily from 11:30AM for lunch, dinner, and weekend brunch.