Set beneath the cobblestones of Mercer Street in SoHo, Lure Fishbar is one of New York's longest-running and most beloved restaurants. Chef Preston Clark's menu pairs an exceptional raw bar and market-fresh sushi with signature dishes like crispy rice, Asian red snapper and crab uni bucatini, plus prime steaks and downtown's most legendary burger. Join us for lunch, dinner or one of SoHo's most celebrated brunches.
Upcoming Food and Wine Events
Wednesday October 21 2026Five Courses, Eight Wines. $245 per personPlease join Jason and Cleo Pahlmeyer of Wayfarer Vineyards for a five course dinner prepared by Lure Fishbar Executive Chef Preston Clark. Wayfarer is one of those rare California estates that has become almost legendary, perched along the dramatic Pacific Coast where vineyard and ocean meet. Helen Turley famously called Wayfarer destined to be “the La Tâche of California”—a pretty extraordinary comparison to one of Burgundy’s most iconic vineyards.
Menu by Preston Clark
I.Black Sea Bass Carpaccio
Grilled Carabinero Prawns
Wayfarer WF2 Chardonnay 2023
II.Butter Poached Maine Lobster
Ways of Wayfarer Chardonnay Waters Ranch 2023
III.Pan Roasted Squab
Wayfarer WF2 Pinot Noir 2023
Wayfarer Estate Fort-Ross Seaview Pinot Noir
IV.A5 Miyazaki New York Strip
Wayfarer Mother Rock Pinot Noir 2023
Wayfarer The Traveler Pinot Noir 2023
V.Apple Cinnamon Tartlet
Domaine Bott -Geyl Riesling Grand Cru Grafenreben SGN
Mercer Street Hospitality
Founded in 1993 by entrepreneur John McDonald, Mercer Street Hospitality (MSH) is a New York City-based boutique hospitality group with deep roots in the heart of SoHo. What began with the opening of the neighborhood's iconic MercBar has grown into a curated collection of some of downtown Manhattan's most celebrated restaurants and bars — each with its own distinct identity, united by a shared commitment to exceptional food, drink, and genuine hospitality.Today, MSH owns and operates a diverse portfolio of venues including Lure Fishbar(New York & Chicago), Bowery Meat Company, Bar Mercer, Cha Cha Tang, Smyth Tavern, Galerie Bar, and Seahorse at the W New York – Union Square. Together, these brands span the full dining spectrum — from coastal seafood and upscale steakhouse dining to neighborhood taverns, wine bars, and inventive cocktail lounges.For over 30 years, Mercer Street Hospitality has remained grounded in its original ethos: create places people want to return to, again and again.
